Լ� case study fringe
Infallible Productions Ltd.
.
The sharpest cutting edge

2011

WOOF! A WEREPUNK

The Copy

If you are a wolf, a punk and madly in love with a sheep whose endless stream of suitors is simply not good enough, what other choice is there but to kill them all with a baseball bat?

A howling monologue of unrequited love that swings between cartoon violence and Greek tragedy under the unforgiving and distant light of a silvery moon.

Blood will tell!


The Work

Change of title of piece - Choice of venue and slot - copywriting - graphic concept and artwork for Fringe programme, flyers and posters  - activation and content  of Twitter  account - ticketing strategy  - co-ordination with Fringe Central and Zoo Venues - Media strategy - after-Fringe show promotion



Woof! A Werepunk

Blusclint (Paolo Faroni, Max Canepa, Emanuele Crotti) Zoo

Review by Nick Awde 2011 The Stage


Neatly fusing the adult fairy tales of Angela Carter with the graphic comic neo-noir of Sin City, underpinned by the unrelenting physicality of Italian satirical theatre, Woof!, to be honest, is not going to be everyone’s goblet of blood.

In this provocative one-man show, Paolo Faroni reveals a powerful stage presence, veering from high energy menace to manic introspection within a split second, sparking off flashes of dark comedy at moments when you least expect it. Director Emanuele Crotti works subtly to channel that energy into Faroni’s intelligent script to create an intense in-yer-face performance that is captivatingly romantic for all the implied gore.



Woof! A Werepunk

By ROGER COX The Scotsman


OBSESSED with the beautiful, enigmatic star of a peepshow, an unhinged, baseball bat-wielding psycho prowls the streets of an unnamed city by moonlight, beating to death all those who put money in a slot to ogle his beloved.

Well, that's one way of reading this intense one man show from Italy's Blusclint theatre company.

In a sense it's also a love story, albeit a twisted one,.

Is she manipulating him? Is she even aware he exists?

It's never really made clear.

What's in no doubt, however, is that Paolo Faroni is an utterly compelling presence on stage - a mohicaned, jackbooted whirlwind of violence and passion.

If you're in the mood for a film noir-inspired mash up of Taxi Driver and Little Red Riding Hood you'll enjoy this.

2010

CENTO COSE

The Copy

CENTO COSE...the Hundred Things we do every day, even though they stand between who we would like to be and what we are forced to do. Few words, three players, an Orwellian projected presence, a stompingly good soundtrack, lots of humour and physicality: a 50 minutes ride into the meaning beyond the surface of our daily routine: like a live, full-throttle videogame about our existence, only better.

Welcome to the Machine!


The Work

Choice of venue and slot - all copywriting - graphic concept and artwork for flyers, posters, ads, merchandising  and website - dedicated website design - activation and content  of Twitter and YouTube accounts - consultancy on ticketing strategy  - creation and implementation of sponsoring strategy -

co-ordination with Fringe Central and Zoo Venues - Media strategy -


The interviewees


Who said what

HERE'S a list of people quoted in The Edinburgh Fringe Survival Guide:



Anthony Alderson, artistic director, the Pleasance

Christabel Anderson, head of participant services, Fringe Office

Suzanne Andrade, artistic director, 1927

Miriam Attwood, former media manager, Fringe Office

Cora Bissett, actor and director, Pachamama

Anthony Black, actor, 2b

Stefania Bochicchio, producer, Infallible Productions Ltd

William Burdett-Coutts, artistic director, Assembly

Nica Burns, producer and director of the Foster's Edinburgh Comedy Awards.

Ed Byrne, comedian

Barry Church-Woods, venues and companies manager, Fringe Office


BACK TO CASE STUDIES

Cento Cose @ Zoo The Producer of `Cento Cose` reviews the reviews

FEATURE BY STEFANIA BOCHICCHIO for the SKINNY.

Do believe when they tell you that coming to the Fringe is expensive: it is, and you have to be frugal and plan well if you have no financial support from earthly or heavenly angels.

Do believe that flyering works, especially if you manage to target the haunts of your most likely pundits and can work on a quick and effective patter to be delivered (a performance in its own right) at a fax-like speed. Would be ideal if information could be downloaded directly onto the minds of potential theatre-goers, but, alas that thought belongs to the Matrix Fringe.




The synopsis

A heady and dreamlike mix of dance, music and words, I am Son is a memorable voyage through images of the contemporary Italian world, exploring some existential questions along the way. Three dynamic dancers play with quality of movement and flip swiftly between irony, physical intensity and lightness. In an attempt to understand our birthright, they wonder who we are and where we come from.

Sanpapi√© return from Milan to the Edinburgh Fringe after their huge success with Boh.‚Äėthe piece [Boh] is beautifully performed and shot through with a sense of loneliness and loss that makes it, at times, incredibly moving.‚Ä�

(Allan Radcliffe, The List)

2012

Sanpapie‚Ä� Dance Company - I am Son

DanceBase

16-25 August