Infallible Productions Ltd.
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The sharpest cutting edge
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After 17 years in the UK, Assitalia acknowledged that its public profile was unsatisfactory, especially for a Company that had a very high Standards & Poor’s rating.

We devised and implemented a new graphic identity, carrying it across the complete range, from ads to corporate literature, from leaflets aimed to the general public to trade fairs.

We devised several strap lines, alternating them in a wide variety of forums, we redesigned their website and decided on a range of sponsored events and merchandising.

At the end of our contract, terminated with a merger, Assitalia’s turnover had increased by 40% in two and a half years and a new branch had been opened in Birmingham.