Infallible Productions Ltd.
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Our brief was to raise the profile of the Italian Cultural Institute in London.

We achieved this by taking over for 13 months their PR department, writing all their press releases and circulating them amongst our media contacts.

We also organised a series of events, redesigned their forms and banners and devised a campaign on the Saturday Guide published by The Guardian Newspaper.

We were told by The Guardian sales department that our insert was subsequently shown to potential clients to illustrate the impact that a well-thought campaign could achieve.

At the termination of our contract, which coincided with the end of the mandate of Director Barrotta, the number of ICI members was the highest in the history of the Institute by 40%.